The air fryer market size was valued at USD 8.07 billion in 2024 and is expected to be worth USD 9.40 billion in 2025. The market is projected to reach USD 17.71 billion by 2032, recording a CAGR of 9.47% during the forecast period.

Air fryers are popular cooking appliances used in both households and commercial settings, including restaurants and hotels, to prepare a wide variety of dishes. These devices require little to no oil to cook traditionally deep-fried items, promoting healthier eating habits. The rise in disposable incomes across many regions has enabled customers to invest more in advanced and innovative kitchen appliances. This trend is expected to support the market's continued growth.

The COVID-19 pandemic played a significant role in boosting the adoption of air fryers, as more households opted to cook at home instead of ordering from food delivery services to reduce the risk of infection. Lockdowns and restrictions on social gatherings prompted a surge in the purchase of cooking appliances like air fryers and microwave ovens. However, the temporary closure of restaurants and eateries did reduce commercial demand during this time.

Fortune Business Insights™ presents this data in a report titled, "Air Fryer Market, 2025-2032."

Get Tarriff Impact Analysis for Air Fryer Market: https://www.fortunebusinessinsights.com/air-fryer-market-107276 

Top Leading Company in the Air Fryer Market:

  • Groupe SEB (France)

  • Midea Group (China)

  • Koninklijke Philips N.V. (Netherlands)

  • Xiaomi Corporation (China)

  • Spectrum Brands, Inc. (U.S.)

  • Faber S.p.A. (Italy)

  • Conair Corporation (U.S.)

  • Meyer Corporation (U.S.)

  • TTK Prestige Ltd. (India)

  • NuWave, LLC. (U.S.)

Segmentation:

High Demand for Cutting-Edge Cooking Devices Helped Digital Segment Dominate Market

Based on type, the market is categorized into manual and digital. The digital segment led the market in 2024, supported by growing demand for technologically advanced cooking appliances featuring multiple functions, digital controls, and smart connectivity options.

Affordability and Even Cooking to Boost the Usage of Basket Style Models

By model type, the global market is segmented into countertop models, toaster oven models, basket style models, and multi-cooker models. The basket style segment is expected to experience the highest growth rate due to its cost-effectiveness and versatility in cooking a broad range of foods.

Sales of 3-5 Liter Air Fryers Increased Owing to Demand from Small Families

In terms of capacity, the market is segmented into up to 3 liters, 3-5 liters, 5-6 liters, and above 6 liters. The 3-5 liter segment held the dominant share in 2024, driven by rising demand from nuclear and small families, as this size is ideal for preparing meals for two to three people.

Supermarkets & Hypermarkets Led the Market Due to Availability of a Vast Variety of Products

According to distribution channel, the market is divided into supermarkets & hypermarkets, specialty stores, online channels, and others. The supermarkets & hypermarkets segment captured the largest share in 2024, owing to their wide-ranging offerings, which include both economical and premium kitchen appliances.

Rising Inclination toward Oil-Free and Healthier Foods Fueled Product Adoption Across Households

Based on end user, the market is segmented into households, foodservice facilities, and others. The household segment dominated the market in 2024, primarily due to the growing preference for oil-free and health-conscious cooking, particularly among health and fitness-focused consumers.

Regional Insights:

Asia Pacific Dominated Global Market Due to Rising Demand for Digital Cooking Devices

Asia Pacific emerged as the largest market in 2024, driven by strong demand for digital and smart cooking appliances in countries such as China, Japan, India, and South Korea. These trends are expected to maintain the region's leading position in the coming years.

North America also showed promising growth, as food brands across the region continued to promote recipes and meal kits that are compatible with air fryer cooking.

Report Coverage:

The report provides a comprehensive analysis of the air fryer market, highlighting key aspects such as top product types, model classifications, size capacities, sales channels, and major end users. It also emphasizes current trends, industry developments, and strategic moves by leading players. In addition, it discusses various growth drivers and restraints influencing the market trajectory.

Drivers and Restraints:

Increasing Inclination Toward Energy-Efficient Cooking Devices to Fuel Market Growth

The surge in demand for energy-efficient appliances is influenced by the expansion of residential complexes, a growing smart home market, and a rise in home renovation activities. As consumers invest more in modern and visually appealing kitchen solutions, appliances like air fryers are seeing higher adoption.

However, the relatively high cost of air fryers compared to traditional cooking tools is expected to act as a barrier to market growth.

Competitive Landscape:

Leading Market Players to Launch Novel Products to Expand Their Current Portfolios

Major industry players are launching air fryers equipped with cutting-edge technologies, such as Wi-Fi connectivity, energy-efficient systems, and multifunctional cooking modes. These innovations are designed to expand product portfolios and improve market reach across global regions.

Notable Industry Development:

June 2024: Havells India Limited, a prominent electronics company, announced a partnership with UAE-based distributor Jumbo Group to enhance the presence of its premium air fryers and juicers in the Middle East market.