The global baby swing market size was valued at USD 5.23 billion in 2023. The market is projected to grow from USD 5.36 billion in 2024 to USD 6.91 billion by 2032, exhibiting a CAGR of 3.21% over the forecast period.

A baby swing, with reclining positions, adjustable speeds, music, and mobile toys, mimics rhythmic rocking to soothe and entertain infants. The demand for the product is rising due to increased awareness of infant health and safety. Swings with sturdy frames, secure harness systems, and adjustable speeds are particularly popular among safety-conscious parents.

The COVID-19 pandemic affected the market by disrupting the global supply chain, shutting down production facilities, and imposing international trade restrictions in 2020. Additionally, demand declined as parents prioritized essential baby products.

Fortune Business Insights™ provides this information in its research report, titled “Baby Swing Market, 2024-2032”.

Top Company in the Baby Swing Market

  • Thorley Industries LLC. (U.S.)
  • Mattel, Inc. (U.S.)
  • Nuna International B.V. (Netherlands)
  • Brevi Milano S.P.A. (Italy)
  • Kids2, LLC (U.S.)
  • Newell Brands (U.S.)
  • Foshan Baby Bear Technology Co., Ltd. (China)
  • Hauck Gmbh & Co. KG (Germany)
  • Mamas & Papas (U.K.)
  • Star and Daisy (India)
  • Baby Bjorn AB (Sweden)

Read More: https://www.fortunebusinessinsights.com/baby-swing-market-110178 

Segmentation:

Manual Baby Segment Led due to Eco-Friendly and Travel Convenience

By type, the market is bifurcated into electric baby swing and manual baby swing. The manual baby segment held the key global baby swing market share in 2023. Manual swings, which do not require batteries or electrical power, attract environmentally conscious consumers and are ideal for travel or outdoor use where power sources are unavailable.

Household Segment Led due to Growing Number of Babies Worldwide

Based on application, the market is divided into nursery, hospitals, household, and others. The household segment held a dominant market share in 2023. The expanding population of babies globally contributes to the dominance of the segment, as more families require products and services tailored to infant care and upbringing.

Offline Segment Leads due to Tailored Customer Interaction

On the basis of distribution channel, the market is segmented into offline and online. The offline segment hols the apex position in the global market. Personalized recommendations from sales executives tailored to individual customer needs enhance the shopping experience, boosting customer satisfaction and fostering loyalty.

In terms of region, the market is categorized into Europe, North America, the Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The market report offers a detailed analysis covering prominent companies, types, applications, distribution channels, and global trends. It provides insights into market growth and significant industry developments.

Drivers and Restraints:

Increasing Availability of Multi-Functional and Eco-Friendly Products to Stimulate Market Growth

The market is expanding as awareness of environmental issues grows, fostering a demand for eco-friendly options. Consumers are increasingly seeking swings made from non-toxic, organic materials such as bamboo, organic cotton, and sustainably sourced wood, reflecting a preference for products free from harmful chemicals. In response to urbanization and hectic lifestyles, the demand for multi-functional baby swings is rising. These swings provide hands-free comfort and entertainment for babies, enabling parents to manage multiple tasks simultaneously.

However, growing parental preference for perceived safer options such as manual swings, which offer better safety control, hinders the baby swing market growth.

Regional Insights:

Asia Pacific Dominated the Market Owing to Rising Birth Rates

Asia Pacific held the major market share in 2023. Increasing newborn populations in Japan, Indonesia, India, and China drive demand for baby products, bolstering market dominance in the Asia Pacific.

North America's rapid uptake of advanced baby care technologies such as automatic electric baby swings, illustrating a preference for cutting-edge solutions that drive market expansion.

Competitive Landscape:

Key Players Emphasis on Product Innovation to Gain Competitive Edge

Leading brands such as Munchkin are leveraging Bluetooth technology to differentiate their products and stay competitive. This strategic move enhances product functionality and appeals to tech-savvy consumers, thereby strengthening their market position.

Key Industry Development:

  • April 2024: A U.S.-based baby gear company, 4moms, introduced its new baby swing color collection, the 4moms MamaRoo Baby Swing Down to Earth. The collection offers three colors: Sandstone, Slate Blue, and Rosewood.