The global kiddie rides market size was valued at USD 2.09 billion in 2024. The market is projected to grow from USD 2.20 billion in 2025 to USD 3.31 billion by 2032, exhibiting a CAGR of 5.97% during the forecast period.

A kiddie ride is a child-sized amusement ride that is primarily designed for children up to twelve years of age. These rides are commonly available in shopping malls, arcades, amusement parks, hotel game rooms, restaurants, and large department stores. Furthermore, they are colorful with an animal, vehicle, and popular cartoon character theme, which attracts children.

LIST OF KEY KIDDIE RIDES COMPANIES PROFILED

  • Wisdom Rides of America (U.S.)
  • ZAMPERLA S.P.A. (Italy)
  • Fabbri Group (Italy)
  • SBF Rides & VISA International (Italy)
  • GOSETTO (Italy)
  • SINORIDES (China)
  • FALGAS (Germany)
  • Cogan srl (Italy)
  • HGR Amusement (India)
  • A K Enterprise (India)

Tariff Impact Analysis for the Kiddie Rides Market: https://www.fortunebusinessinsights.com/kiddie-rides-market-112424 

Market Drivers:

Surge in Urbanization, Disposable Income, and Number of Amusements Parks Drives the Market Growth

The rise in disposable income, urbanization, population, and consumer spending in leisure activities such as theme parks and amusement parks are few significant factors encouraging businesses to open new parks, which directly fuels the market growth. For instance, according to the United Nations Human Settlements Programme, fifty-four percent of the global urban population, more than 2.2 billion individuals, live in Asia. The urban population in Asia is projected to grow by 50% by 2050, which is an additional 1.2 billion individuals.

Increase in Travel and Tourism Globally to Propel Market Growth

The surge in domestic and international tourism globally increases the demand for amusement parks, which directly enhances the demand for the product. The increase in parent and families spending on leisure and entertainment activities for kids is driving the global kiddie rides market growth. According to the latest World Tourism Barometer from UN Tourism, an anticipated 1.4 billion tourists traveled internationally in 2024. 

SEGMENTATION ANALYSIS

Battery-Operated Rides Segment Dominates the Market Owing to its Portable and Low Operating Cost Feature

Based on product type, the market is segmented into coin-operated rides, battery-operated rides, and mechanical rides.

The battery-operated rides segment leads the global market owing to factors such as flexibility, easy maintenance, low operating cost, and convenience. Furthermore, battery-operated rides have a longer life span and are cost-effective compared to electric or gas-powered rides.

Shopping Malls Segment will lead the Market Owing to the Surge in Government Support and Private Sector Spending

Based on application, the market is segmented into households, amusement parks, shopping malls, and others.

The shopping mall segment will dominate the global market during the forecast period. The increase in government support, private sector spending, disposable income, and urbanization results in enhancing the number of shopping malls globally.

3-5 Years Segment Dominates the Market Owing to the Wide Availability of Attractive and Colorful Rides

Based on age groups, the market is segmented into 0-3 years, 3-5 years, and 5-12 years.

The 3-5 years segments hold the most significant kiddie rides market share owing to the wide availability of rides for this age group in shopping malls and amusement parks. The easy availability of attractive and colorful rides for this age range fuels the segment's growth. Furthermore, this ride helps improve social interaction amongst this age group and also helps in improving coordination and balance, which is important for the physical development of the child.

Regional Insights

The Asia-Pacific region is expected to witness significant growth due to increasing urbanization and rising disposable incomes. In Europe, the shopping malls kiddie rides market is estimated to reach $2.20 billion in 2025, growing at a CAGR of 5.97% from 2025 to 2032.

Report Coverage:

‣ Major growth drivers, restraining factors, opportunities, and potential challenges for the market.

‣ Comprehensive insights into regional developments.

‣ List of major industry players.

‣ Key strategies adopted by the market players.

‣ Recent industry developments include product launches, partnerships, mergers, and acquisitions.

KEY INDUSTRY DEVELOPMENTS

  • December 2024: MH Leisure Ltd., an India-based manufacturer of children's rides, has announced the launch of Bluey Ride at EAG. This launch will likely enhance the company's product portfolio.